JAFFA ROAD

Canada’s ambassadors of cutting-edge Diaspora Roots music from

the Global Crossroads

 

 
 

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Dear Jim,

I hope you're well.

 

I'm following up about Canada’s ambassadors of cutting edge diaspora roots music and JUNO nominees, Jaffa Road, who will be performing at the TD Ottawa International Jazz Festival on Canada Day!

 

I've provided a copy of the press release below for consideration.

Wondering if it may be possible to let your readers know about their appearance and if there may be interest in an interview/profile and CD giveaways.

 

Many thanks for considering Jaffa Road and looking forward to hearing from you, even if it’s not workable.

Warm regards,

 

Lisa

 

Lisa Weitz
LW Communications
______________________
www.lwcommunications.ca
lw@lwcommunications.ca

416-624-3466 (office)
416-846-6877 (cell)

 

 

 

FOR IMMEDIATE RELEASE:

May 29, 2011

 

 

WHO:      Jaffa Road (2010 JUNO nominees and John Lennon Songwriting

               Contest Grand Prize winners (World)

WHAT:    TD Ottawa International Jazz Festival / National Canada Day Celebrations

WHERE:  OLG Stage, Confederation Park, Ottawa

WHEN:    Canada Day, 11am

 

MEDIA:   Lisa Weitz  LW Communications  416-624-3466 (office)  416-846-6877 (cell)

               lw@lwcommunications.ca  www.lwcommunications.ca

 

[Ottawa ON]  Canada’s ambassadors of cutting edge diaspora roots music and JUNO nominees, Jaffa Road, take their electrifying onstage chemistry, pulsating world-jazz-dub grooves, and ambient electronic textures to the TD Ottawa International Jazz Festival on Canada Day!

 

Jaffa Road is much more than a pleasing collision of world music -- Jaffa Road serve up a rich aural soundscape that grants the listener an escape to places familiar, yet unknown. The Middle East?  India, North America? Difficult to place because it’s a true fusion of Diaspora Roots music & Middle Eastern and Jewish folk music descended from its original Hebrew, following its cultural displacement to Europe, America, Asia and all points beyond.

 

The group has created a unique sonic landscape that draws easily and organically from the worlds of sacred and secular Jewish songs, modern jazz, rock, pop, and dub.  In doing so, the group creates a union that is at once acoustic and electronic, secular and sacred, ancient and modern.
 
This award winning group Lead vocalist Aviva Chernick enchants with spellbinding vocal explorations, as founder and multi-instrumentalist Aaron Lightstone, Chris Gartner, Sundar Viswanathan and Jeff Wilson blend guitar, oud, sax, flute, bansuri,  bass, driving percussion and exhilarating improvisations to arrive at an other-worldly destination that embraces the music of many countries, as it courts dub reggae, funk and electronica along its path.
 
Traditional sounds meet free-form, if not the avant-garde as ancient and original Hebrew, Spanish and English poetry marries to core elements of jazz, and global folk styles, to create a true world fusion on a virtuosic scale.

     

 

 

UPCOMING FESTIVAL TOUR SCHEDULE:

 

“Their eclectic mix of world beat, jazz, and electronica has a combination of cultural elements that is a virtual peace plan for the Middle –East – their essence should be distilled and send to long feuding lands...Great musicianship, odd ball combinations of instruments, drone, funk, verve and melody all had a place in this refreshing mish mash of musical influences and styles...Highly recommended!"

The Distillery Jazz Festival

 

“When people ask if there's a Toronto sound, I'd point to groups like Jaffa Road that represent a mixing of different cultures with great musicianship.  The group has the kind of creative eclecticism I'm thrilled to program at the Markham Jazz Festival”.   

The Markham Jazz Festival

 

"If Toronto had to pick one group to reflect the world music scene in that city, well Jaffa Road would definitely be in the running as musical ambassadors"

CBC Radio, Big City Small World

 

"Jaffa Road put on a fantastic performance and were undoubtedly one of the hits of the Ashkenaz Festival. They played to standing room-only-crowds and delighted all with their energetic performance and highly inventive fusion of traditional Jewish music influences with a variety of world music sounds. One of the exciting new additions to Toronto's thriving Jewish music scene."

Ashkenaz Festival, Toronto