8:29 a.m.
Passed on for any interest you may have.
Jim Roy
Ottawa Blues, Jazz & Swing Guide
Phone: (613) 829-3725 www.ottawabluesjazz.ca
JAFFA ROAD
Canada's ambassadors of cutting-edge Diaspora Roots music from
the Global Crossroads
_______
Dear Jim,
I hope you're well.
I'm following up about Canada's ambassadors of cutting edge diaspora roots music
and JUNO nominees, Jaffa Road, who will be performing at the TD Ottawa International Jazz
Festival on Canada Day!
I've provided a copy of the press release below for consideration.
Wondering if it may be possible to let your readers know about their appearance and if
there may be interest in an interview/profile and CD giveaways.
Many thanks for considering Jaffa Road and looking forward to hearing from you, even if
it's not workable.
Warm regards,
Lisa
Lisa Weitz
LW Communications
______________________
www.lwcommunications.ca
lw(a)lwcommunications.ca
416-624-3466 (office)
416-846-6877 (cell)
--------------------------------------------------------------------------------
FOR IMMEDIATE RELEASE:
May 29, 2011
WHO: Jaffa Road (2010 JUNO nominees and John Lennon Songwriting
Contest Grand Prize winners (World)
WHAT: TD Ottawa International Jazz Festival / National Canada Day Celebrations
WHERE: OLG Stage, Confederation Park, Ottawa
WHEN: Canada Day, 11am
MEDIA: Lisa Weitz LW Communications 416-624-3466 (office) 416-846-6877 (cell)
lw(a)lwcommunications.ca www.lwcommunications.ca
[Ottawa ON] Canada's ambassadors of cutting edge diaspora roots music and JUNO
nominees, Jaffa Road, take their electrifying onstage chemistry, pulsating world-jazz-dub
grooves, and ambient electronic textures to the TD Ottawa International Jazz Festival on
Canada Day!
Jaffa Road is much more than a pleasing collision of world music -- Jaffa Road serve up a
rich aural soundscape that grants the listener an escape to places familiar, yet unknown.
The Middle East? India, North America? Difficult to place because it's a true fusion
of Diaspora Roots music & Middle Eastern and Jewish folk music descended from its
original Hebrew, following its cultural displacement to Europe, America, Asia and all
points beyond.
The group has created a unique sonic landscape that draws easily and organically from the
worlds of sacred and secular Jewish songs, modern jazz, rock, pop, and dub. In doing so,
the group creates a union that is at once acoustic and electronic, secular and sacred,
ancient and modern.
This award winning group Lead vocalist Aviva Chernick enchants with spellbinding vocal
explorations, as founder and multi-instrumentalist Aaron Lightstone, Chris Gartner, Sundar
Viswanathan and Jeff Wilson blend guitar, oud, sax, flute, bansuri, bass, driving
percussion and exhilarating improvisations to arrive at an other-worldly destination that
embraces the music of many countries, as it courts dub reggae, funk and electronica along
its path.
Traditional sounds meet free-form, if not the avant-garde as ancient and original Hebrew,
Spanish and English poetry marries to core elements of jazz, and global folk styles, to
create a true world fusion on a virtuosic scale.
UPCOMING FESTIVAL TOUR SCHEDULE:
July 1 - TD Ottawa International Jazz Festival / National Canada Day Celebrations OLG
stage, Confederation Park
July 2 - TD Vancouver International Jazz Festival - British Columbia
July 3 - TD Victoria International Jazz Festival - British Columbia
July 5 - ArtSpring - Salt Spring Island, British Columbia
July 8 - Kings Theatre - Annapolis Royal, Nova Scotia
July 9 - Saulnierville - Nova Scotia
July 10 - Chester Playhouse - Chester NS, Nova Scotia
July 11 - Victoria Playhouse - Victoria by the Sea - Prince Edward Island
July 13 - TD Halifax Jazz Festival - Halifax Nova Scotia
July 14 - Wreckhouse Jazz Festival - St. John's Newfoundland
July 16 - Stewart Park Music Festival - Perth Ontario
July 17 - Stewart Park Music Festival - Perth Ontario
Aug 5-7 - Edge of the World Music Festival - Haida Gwaii, British Columbia
"Their eclectic mix of world beat, jazz, and electronica has a combination of
cultural elements that is a virtual peace plan for the Middle -East - their essence should
be distilled and send to long feuding lands...Great musicianship, odd ball combinations of
instruments, drone, funk, verve and melody all had a place in this refreshing mish mash of
musical influences and styles...Highly recommended!"
The Distillery Jazz Festival
"When people ask if there's a Toronto sound, I'd point to groups like Jaffa
Road that represent a mixing of different cultures with great musicianship. The group has
the kind of creative eclecticism I'm thrilled to program at the Markham Jazz
Festival".
The Markham Jazz Festival
"If Toronto had to pick one group to reflect the world music scene in that city, well
Jaffa Road would definitely be in the running as musical ambassadors"
CBC Radio, Big City Small World
"Jaffa Road put on a fantastic performance and were undoubtedly one of the hits of
the Ashkenaz Festival. They played to standing room-only-crowds and delighted all with
their energetic performance and highly inventive fusion of traditional Jewish music
influences with a variety of world music sounds. One of the exciting new additions to
Toronto's thriving Jewish music scene."
Ashkenaz Festival, Toronto
ARTIST INFO: http://www.jaffaroad.com
photos, MP3s, http://www.sonicbids.com/jaffaroad
video, interviews,
Live studio
